This week I am inspired by a quote from my favorite Visionary: “Great things never came from comfort zones.”

When it comes to style, nothing about this quote is true and everything about this quote is true.

Great style has to be authentic.  To look your best, you have to feel your best in what you’re wearing.   Great style is evidence that you’re comfortable in your own skin and in the clothes you’re wearing.  It’s no coincidence that when an actress is deemed “Best Dressed,” its usually when she is wearing the gown she claims was the most comfortable.

I shed a tear whenever I see a woman fidgeting with the neckline on her blouse, pulling down her skirt or hobbling in her heels.    It impossible to project confidence when you are not comfortable in what you’re wearing.  

On the other side of the comfort spectrum is the woman whose personal style has been exiled to the Comfort Zone.  Over-sized cardigans, ill-fitting black slacks (or even worse, leggings) and scuffed up round toe flats are the obvious signs of Comfort Zone inhabitants.  It’s also impossible to project confidence when your wardrobe reflects a lack of effort.  

During my Purge & Plan sessions, I often hear “But this is sooooo comfortable” as an argument for keeping a frumpy, unflattering or inappropriately casual item.  And my response is always “style and comfort are not mutually exclusive.”

Atlanta based designer Tracy Nicole is a prime example of comfort being chic.  I know firsthand how her knitwear can be dressed up or down, mixed and matched and feels so amazing. The video below highlights one of my favorite pieces of her new collection.

If you know your comfort-zoned wardrobe is blocking greatness in your life, then it’s time to do something about it.  Contact me today to discuss how we can work together to find your style zone.

Yours in Style, Shopping and Soul,

Morgan